How Gamification Drives Retail Engagement

Gamification is transforming retail by encouraging customer engagement, loyalty, and purchases. While popular (28.6% market share!), it’s crucial to avoid inconsistencies, confusion, irrelevance, and ethical concerns. Apps, loyalty programs, and AR are effective implementation options, but success hinges on understanding your audience, setting clear goals, and continuously innovating. Check out the infographic below!

Infographic provided by Frank Mayer and Associates, a kiosk manufacturer

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